August 17, 2022

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The Bounty App Proclaims Closing on $5 million Seed Spherical

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LOS ANGELES, Aug. 2, 2022 /PRNewswire/ — Bounty, the Shopify app that helps creators earn limitless cash once more for engagement on TikTok, launched proper now it has closed on a $5 million seed spherical led by M13. Additionally participating have been present patrons Sugar Capital and Interlace Ventures along with founders and executives from Rothy’s, Fabletics, Stack Commerce and further, bringing your complete amount raised to $6.777 million. This funding will pace up efforts to fulfill demand from a 600+ waitlist of producers and enhance the pace of product enchancment. The up to date capital may additionally gasoline hiring plans for its engineering, design, and promoting and advertising and marketing departments.

The funding marks a significant milestone since March, when the first service supplier launched in a closed beta. There are at current 30 producers participating throughout the beta with 600+ on the waitlist and over 12,000 creator signups. This traction has come organically by phrase of mouth and through visibility on mannequin companions’ internet sites. “Month over month, creator earnings have gone up 200%, with prime creators incomes over $3000 month-to-month,” said Abe Wolke, founder and CEO of Bounty. “We’re excited to diploma the participating in space for creators and kinds.”

Bounty is constructing the infrastructure to help producers scale creator partnerships on social media, starting with TikTok. TikTok has emerged as the very best trip spot for purchaser acquisition, with advert revenue anticipated to triple to $12bn this yr. “Most DTC producers know they need to unlock progress by the use of TikTok. Bounty is compelling because of it provides producers with cost-effective progress channels that scale,” said Brent Murri, principal at M13.

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Wolke based mostly Bounty following Apple’s iOS 14.5 privateness updates that upended the $350bn digital selling commerce. He beforehand co-founded two DTC firms that would not run Fb adverts because of product courses. He centered as an alternative on working with creators to drive prime of funnel progress and leveraged his learnings working with creators to help producers navigate the model new selling panorama. Different choices have been inefficient and worth prohibitive to numerous the producers affected by Apple’s updates. By fixing crucial ache elements to working with creators, Bounty has grow to be a strong promoting and advertising and marketing software program for producers and creators alike.

ABOUT BOUNTY
Bounty is a Shopify app that turns creators into video promoting and advertising and marketing machines. The experience provides a platform for creators to earn limitless cash once more for engagement whereas producers can then license the flicks for paid media. Headquartered in Los Angeles, CA the company was based mostly in November 2021 by Abe Wolke. Traders backing Bounty embrace M13, Sugar Capital, and Interlace Ventures. Early hires are from Google, Sezzle, Dharma, and further. For further knowledge, please go to www.bounty.co.

Media Contact:
Jinny Kang
[email protected]

SOURCE Bounty

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