September 28, 2022



Lexus Turns into Official Luxurious Car of Georgia Tech Athletics

4 min read

Partnership consists of introduction of Lexus Deck and Callaway Membership supplied by Lexus

ATLANTA, Aug. 9, 2022 /PRNewswire/ — Georgia Tech Athletics and Lexus launched a multi-year partnership on Tuesday that makes Lexus the Official Luxurious Car of Georgia Tech Athletics.

“We’re proud and honored to welcome Lexus as a result of the Official Luxurious Car of Georgia Tech Athletics,” Georgia Tech director of athletics Todd Stansbury acknowledged. “Lexus’ values embody relentless innovation, uninhibited effectivity and distinctive purchaser experiences – which is on the coronary coronary heart of our guidelines too. Subsequently, our partnership is a pure match. I’m attempting forward to working together with Lexus to supply distinctive first-class benefits and alternate options to Tech faculty college students, alumni and followers, along with unparalleled assist to our student-athletes and coaches.”

“Lexus is proud to confederate with such a well-known and revered athletics program,” acknowledged Sam Wintermyer, fundamental supervisor, Lexus Southern Space. “Georgia Tech followers ship a passion to the stadium like no completely different, and that exact same passion is what drives us at Lexus to design and create unforgettable experiences for our prospects.”

Because the Official Luxurious Car of Georgia Tech Athletics, Lexus can have a substantial presence at Tech dwelling events and venues. Highlighting Lexus’ presence on The Flats, the premium seating area throughout the south end zone at Bobby Dodd Stadium, beforehand usually referred to as Tech Terrace, shall be renamed the Lexus Deck. The brand new Lexus Deck will perform an elevated Lexus vehicle present seen to followers all by way of Bobby Dodd Stadium. Moreover, the Callaway Membership at McCamish Pavilion will develop to be the Callaway Membership supplied by Lexus.

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Different choices of the partnership will embody quite a few gameday vehicle reveals exterior of Bobby Stadium and McCamish Pavilion, along with further distinctive benefits for Lexus owners.

Georgia Tech’s partnership with Lexus extra demonstrates how impressed ideas, relentless innovation and keenness are on the core of the success of every producers, which leads to a partnership of limitless success,” acknowledged Jean-Paul Dardenne, Legends senior vp.

Legends, which has managed firm partnerships and multimedia rights for Georgia Tech athletics since 2021, facilitated the partnership with Lexus.

About Lexus
Lexus’ passion for brave design, imaginative know-how, and exhilarating effectivity permits the luxurious lifestyle mannequin to create excellent experiences for its prospects. Lexus began its journey in 1989 with two luxurious sedans and a dedication to pursue perfection. Since then, Lexus has developed its lineup to meet the desires of world luxurious prospects in extra than 90 nations. In the USA, Lexus autos are purchased by the use of 244 sellers offering a full lineup of luxurious autos. With six fashions incorporating Lexus Hybrid Drive, Lexus is the luxurious hybrid chief. Lexus moreover offers eight F SPORT fashions, one F effectivity model and one F model. Lexus is devoted to being a visionary mannequin that anticipates the long term for luxurious prospects.  

About Georgia Tech Athletics 
With 400-plus student-athletes all through 17 varsity sports activities actions, Georgia Tech competes on the very best diploma of intercollegiate athletics as a member of NCAA Division I and the Atlantic Coast Convention (ACC), whereas moreover creating youthful people who will change the world. Georgia Tech has prolonged been a frontrunner in innovation at school athletics with the NCAA CHAMPS/Life Expertise Program (usually referred to as the Whole Individual Program at GT), commitments to athletics scholarships until student-athletes graduate, and the utilization of digital actuality in recruiting among the many many many concepts that originated on The Flats. The Yellow Jackets have gained 5 nationwide championships all through their illustrious historic previous (4 in soccer – 1917, 1928, 1952, and 1990; one in women’s tennis – 2007), appeared in two Last Fours in males’s basketball (1990 and 2004) and three Faculty World Collection in baseball (1994, 2002 and 2006). Combining world-class education with top-notch athletics, Georgia Tech has produced 86 Educational All-Individuals. For further on Georgia Tech athletics, go to 

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About Legends 
Based in 2008, Legends is a premium experiences agency with six divisions working worldwide—World Planning, World Gross sales, Hospitality, World Partnerships, World Merchandise, and World Know-how Options—offering purchasers and companions a 360-degree data-and analytics-fueled service reply platform to lift their mannequin and execute their imaginative and prescient. Presently, Legends works with marquee purchasers all through enterprise verticals along with expert sports activities actions, collegiate, factors of curiosity, leisure, conventions, and leisure. They’re the enterprise leaders in designing, planning, and realizing distinctive experiences in sports activities actions and leisure. For further knowledge, go to www.Legends.web and adjust to Legends on Fb, Twitter, and Instagram @TheLegendsApproach.

Alexander-Tharpe Fund 
The Alexander-Tharpe Fund is the fundraising arm of Georgia Tech athletics, providing scholarship, operations and providers assist for Georgia Tech’s 400-plus student-athletes. Be a part of creating Georgia Tech’s On a regular basis Champions and serving to the Yellow Jackets compete for championships on the very best ranges of faculty athletics by supporting the Annual Athletic Scholarship Fund, which instantly offers scholarships for Georgia Tech student-athletes. To be taught further about supporting the Yellow Jackets, go to

For the newest knowledge on the Georgia Tech Yellow Jackets, adjust to us on Twitter (@GTAthletics), Fb, Instagram or go to us at

Observe to Editors: Lexus product knowledge and photos may be discovered on-line by means of our data media web site on-line

Zachary Reed
[email protected]


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