Discuss sturdy info branding: A Pennsylvania station’s music and graphics have managed to lure in a 1-year-old super fan who marked his first birthday with a celebration centered throughout the station.
WNEP, the Tegna-owned ABC affiliate in Scranton/Wilkes-Barre, Pennsylvania, has change into such an infinite part of Kooper Kibler’s youthful life that his family decided to utilize the station as a theme for his first birthday celebration.
“We all the time watch it each single morning. It’s a morning ritual for him, after which he turned oddly obsessive about the information,” Nicole Kibler, Kooper’s mother, suggested WNEP. “Every single day, he watches it at midday, watches it within the night.”
Kooper is “apparently” an infinite fan of the station’s info theme music, the so-called “dance model” of “Transfer Nearer to Your World” that was initially composed for WPXI in Pittsburgh. In contrast to most of its sister stations, WNEP has retained its theme as a result of the Tegna takeover.
Kooper’s dad moreover talked about that the colors seem to captivate the youthful info junkie — WNEP makes use of the usual Tenga graphics bundle that’s acknowledged for its distinctive coloration palette.
For the huge day, WNEP dispatched info staffers Jon Meyer and Renie Workman, who’re married, to “crash” Kooper’s event.
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The event included a banner of morning meteorologist Joe Snedeker, who’s one amongst Kooper’s favorite personalities, plus WNEP-themed shirts for firm (though satirically, Meyer and Workman weren’t carrying “16” shirts), along with a cake adorned to appear like a 5 day forecast graphic (this isn’t the first edible mannequin of the Stormtracker 16 forecast that’s been baked).
WNEP is known for producing a couple of of the very best rated native newscasts throughout the nation. It has dominated native rankings for a few years and its info workforce are generally native celebrities.
Many of those personalities, and the station itself, are household names throughout the viewing house.
There’s no phrase what Kooper’s plans are for his sixteenth birthday, nonetheless WNEP might have to pencil in that “candy” date for 2037.