Google: It’s Time for Apple to Repair Texting
Google has launched a model new advertising and marketing marketing campaign aimed towards encouraging Apple to lastly squash the meat and make texting additional seamless between the two working packages. The advertising and marketing marketing campaign — dubbed Get the Message — outlines all the problems that exist regarding texting between Android and iOS and implies that prospects attain out to Apple in hopes of swaying them to restore the difficulty.
Elevate your hand in case you’ve ever had a inexperienced bubble vs. blue bubble debate inside the group chat.
Texting with associates shouldn’t be troublesome. That’s why it’s time for Apple to #GetTheMessage. Study additional ↓ https://t.co/guGdlHT2k8
— Google (@Google) August 9, 2022
You probably have ever texted your Android-using pal with an iPhone or vice versa, you perceive the problems are plentiful. The inexperienced textual content material bubbles are a start, nevertheless messaging between the two working system is missing a lot of completely different good choices, like high-quality photos and films, end-to-end encryption, texting over Wi-Fi, be taught receipts, typing indicators, reactions, and the ability to go away group messages. And the reality is that Apple is inflicting these factors.
“These issues exist as a result of Apple refuses to undertake fashionable texting requirements when folks with iPhones and Android telephones textual content one another.”
That’s correct, when texting between iOS and Android, Apple converts messages to SMS and MMS, a comparatively historic experience from the Nineteen Nineties and early 2000s. Conversely, Apple might benefit from Wealthy Communication Companies (RCS), which is the enterprise customary, allowing all texters to have the benefit of these choices, irrespective of working system. Wouldn’t that be good?
“Messaging ought to deliver folks collectively — not pull them aside,” talked about a Google spokesperson in a press launch. “The Android staff’s aim is to make texting a safer, fashionable and satisfying expertise for everybody, whatever the cellphone they’re utilizing. As a result of it shouldn’t matter what cellphone they’ve — issues ought to simply work.”