Biggie’s Legacy Lives On With Pepsi’s Hip-Hop fiftieth Tribute

In honor of hip-hop’s fiftieth anniversary, The Infamous B.I.G. is being commemorated by Pepsi Max via a global marketing campaign. The marketing campaign seeks to pay homage to the late rapper and have fun his influential legacy within the style. 


This Pepsi Max initiative showcases hip-hop tradition’s significance and celebrates The Infamous B.I.G.’s eternal impression on the music scene. The marketing campaign will function components comparable to road artwork, limited-edition cans, and a digital expertise, offering followers with distinctive methods to attach with the artist’s artwork and expertise.

Pepsi additionally created a video from an audio recording of a B.I.G. freestyle. The rap about his love of the beverage was recorded circa 1997. 

Pepsi’s Senior Director of International Advertising, Gustavo Reyna, expressed the model’s dedication to staying in contact with the heartbeat of tradition and listening to music followers’ preferences. Reyna emphasised:

 “We’re at all times holding a finger on the heartbeat of tradition whereas listening to music followers’ most well-liked decisions, and within the lead as much as this momentous cultural event, they informed us that they had Biggie on repeat.” Reyna continued his expression to say, “In celebration of the fiftieth anniversary of hip-hop, an artwork type that has touched each nook of the world and developed into one of the important drivers of fashionable tradition, Pepsi is honored to accomplice with The Infamous B.I.G. Property to carry this distinctive encore of Biggie’s artwork and expertise to an entire new era of music followers in never-before-seen methods.”

This marketing campaign signifies Pepsi Max’s dedication to celebrating hip-hop’s monumental milestone whereas acknowledging its affect as a driving pressure in fashionable tradition. Along with utilizing road artwork as a method of connection, the limited-edition cans that includes Biggie’s face are a artistic solution to interact with followers and commemorate the artist’s outstanding contributions to the style.

Pepsi Max’s initiative joins a collection of endeavors honoring The Infamous B.I.G.’s legacy. CJ Wallace, Biggie’s son, has partnered with Time Studios to provide a documentary that delves into the life and profession of the enduring rapper. As well as, Air Jordan launched a set of sneakers titled “Christopher Wallace Air Jordan XIII” as a tribute to the late legend.

As Pepsi Max continues celebrating hip-hop’s fiftieth anniversary via its collaboration with The Infamous B.I.G. Property, followers eagerly anticipate the immersive experiences and commemorative components that may pay tribute to the influential artist’s enduring impression on the style.

In the same celebration of hip-hop, Atlanta’s rising star, Latto, has joined forces with Sprite for a particular marketing campaign titled “Icon’s Delight.” This collaboration marks the fiftieth anniversary of hip-hop music and tradition, emphasizing the style’s enduring affect on artists and types.