Fourteen years after its iconic unveiling by Steve Jobs the MacGuide Air has an all-new look. GQ speaks with Apple VP of Industrial Design Evans Hankey and members of the crew behind the Air’s dramatic, nice, and all-new design.
Robert Leedham for GQ:
There are some product designs that it’s a cardinal sin to mess with… After all, Apple doesn’t are inclined to go in for this type of pearl-clutching. Most of its merchandise bought right here to exist because of they killed off their predecessor in fully unflinching development…
Since its introduction by Steve Jobs in 2008, the MacGuide Air has proved an emphatic exception to this ethos. It’s skinny, it’s grey, it’s lightweight, it’s shaped like a wedge and – to borrow a phrase from Britain’s most well-known rule-abiding citizen – them’s the breaks. Such was the industry-shaking have an effect on this ultra-portable laptop made when it was first pulled out of a brown paper envelope onstage. “It has at all times been a product the place it’s a bit provocative,” says Evans Hankey, Apple’s vp of business design.
Since ditching Intel’s chips for the dramatically improved power and effectivity of its private M assortment equivalents in late 2020, every most important Apple-made laptop computer pc and desktop has been redesigned from the underside up. Essentially the most beautiful part of all? From these poppy new iMacs to an oh-so-suave slate of MacGuide Professionals and this 12 months’s beast of a Mac Studio, the outcomes have been broadly acclaimed as near-on flawless. “The brand new MacBook Professionals are unimaginable,” talked about famously meticulous tech bible The Verge, whereas Wired known as the iMac “pure, vibrant bliss”.
Even though the Air was designed in tandem with remaining 12 months’s new MacGuide Professionals, there’s a function why this sacred cow was slain remaining – it’s Apple’s best-selling laptop computer pc. Given the company purchased an estimated 28.96 million Macs in 2021, up 28 per cent year-on-year, that’s no suggest feat the least bit. As such, this is usually a re-do that wanted to be accomplished correct on the primary time of asking, and that meant really dialling once more into the Air’s core ethos. “I feel the Air requires lots of braveness, as a result of it’s like, ‘What are you going to maintain?’” says Hankey.
MacDailyNews Take: The brand new MacGuide Air is solely enticing!
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