September 28, 2022



100M Indian customers leap on Instagram bandwagon in simply 9 months

2 min read

Instagram has added 100 million prospects from Feb 2021 to November 2021.

Meta-owned {photograph} sharing app Instagram has reportedly grown its particular person base in India by 100 million prospects over the previous 9 months. Final yr in February, the app had 210 million prospects in India and by November 2021, it hit the 309 million prospects mark. And now the social media platform is anticipating to hit 400 million prospects by the highest of the current month i.e, August 2022.

In line with an Financial Instances report, Instagram was in all probability probably the most downloaded fast video social media app in India for the first half of 2022. The app had spherical 118.7 million downloads, whereas Fb had spherical 86.6 million downloads. Different fast video apps had 25-40 million downloads. The report says that the influencers, buying and completely different promoting devices along with Instagram’s fast video format, and reels has catapulted the growth of the app. Protecting in view the popularity of Instagram reels, Meta has even extended the size of a reel upto 90 seconds. It has moreover launched new choices like collabs and Remix allowing prospects to make reels with buddies or followers.

The knowledge of Instagram improvement comes after dad or mum agency Meta launched its first earnings decline as a publicly listed company all through its latest quarterly earnings tales as a lot as June 30, 2022. It has reported a earnings of $28.8 billion for the three months resulted in June, 2022. This can be a 1% drop from the sooner yr’s quarter.

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